11-12 MAY
Rixos hotel /
Almaty, Kazakhstan
With support of
Kazakhstan Franchising Association
Association of Business Women of Kazakhstan
Association of Exporters of Uzbekistan
A key event in Central Asia for those who are looking for a franchise and are willing to become business owners under a well-known brand, as well as for franchisors, franchisees and suppliers, and serves the platform for providing assistance in professional growth and finding new business partners.
27 business sectors: HoReCa, medicine, education, retail, IT, etc.
100+ franchise & b2b-companies
2 business forum tracks
Knowledge, experience and insights shared by successful businessmen, business experts and analysts
1,500 participants
Potential and current franchisors and franchisees, investors, business owners and top managers

International Franchise Congress
BuyBrand Central Asia


Franchise forum

An educational program for those who intends to franchise their business and scale it up with franchisees both on local and global markets.
Franchisor's School
Must-have for potential franchisees and current entrepreneurs. All you need to know about how to best run a franchise business: how to chosse and check a franchise, legal aspects, marketing and promotion, standards' regulations across the chain, expantion to the new markets, etc.
Track "Business"
  • Henrik Winther
    President of Tigrus Restaurant Holding
    Since 1983, he has been engaged in the development of projects in the field of hospitality in the USA, France and Russia. In 2005, he founded the restaurant holding "Tigrus", which has more than 50 establishments.
  • Ekaterina Soyak
    CEO of EMTG, founder of Franchise Exhibition BuyBrand
    An international expert on franchising. Founder of the BUYBRAND International Franchise Exhibition and portal, advises entrepreneurs on the purchase of a franchise, issues an annual rating of franchises.
  • Ernesto Gonzales
    Managing Partner of STARS COFFEE
    2020 - 2022 - Vice President of Starbucks in Russia and Kazakhstan. Until March 2020 - Senior Vice President at Rosinter Restaurants. He has a record of 28 years with the restaurant business of Russia, Europe and CIS.
  • Marcel Portmann
    Managing Director of Portmann Consulting Group
    From 1998 to 2007 Mr. Portmann was Vice President of International Development for the International Franchise Association (IFA) where he implemented services for the 30,000+ members interested in global expansion.
  • Maigarina Gulbanu

    Founder of "Lanzhou" fast food chain
    Five years luanched "Lanzhow" fast food chan. Now company employs about 1800 people, 56 restaurants have been opened in 4 countries, and the project itself has become a national brand.
  • Dmitry Bebishev
    Vice President for Development of AZIMUT Hotels network
    More than 20 years in the commercial real estate and hotel industry in Russia, Europe, Turkey, Israel. Since 2017, he has been engaged in AZIMUT Hotels franchise and hotel management programs.


Franchise exhibition

How to join
Present your company
Consider taking part in BuyBrand Central Asia as a perfect opportunity to find business partners and customers, to enter new markets, and to strengthen your company's positions on the global market.
Become a business owner under a famous brand, find suppliers and business partners, get to know about new trends, and obtain experience from real business practitioners.
Feel free to contact us
Events organized by EMTG company have been attended by 3,170 companies from all across the world and over 270,000 people from 52 countries.

EMTG is now looking to attract more attention to the Central Asian region from the international business community, and to scale its 20-year experience in franchising in order to create new opportunities for the Central Asian entrepreneurs.

EMTG specializes in business exhibitions and conferences for entrepreneurs, and the popularization of franchising.

Over the last 20 years EMTG has held 115 international franchise, vending and licensing-related exhibitions.

The company's flagship projects include the International Franchise Exhibition BuyBrand Expo, which has been organized since 2003 and is in the TOP 5 world's largest franchise exhibitions.
Where and when?
Almaty, Kazakhstan

Rixos Almaty

Rixos Almaty is a luxurious 5-star hotel with elegant design located in downtown Almaty, Kazakhstan, at the intersection of Kananbay Batyr Street and Seifullin Avenue.

Working hours
May 11th, from 10 a.m. to 6 p.m.
May 12th, from 10 a.m. to 6 p.m.

EMTG (organizer) | +7 800 200 87 82

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