/CONGRESS

Franchise forum

PROGRAM

"Business" & VIP Passes
Conference hall "Business"
For active franchisors, company owners and top managers who plan to take a franchise-focused business path, suppliers.
Program
"Start" & VIP Passes
Conference hall "Start"
For those who are intended to buy a franchise and want to gain insights into how to be a successful partner.
Program
Franchisor Shool Pass
Franchisor's Shool
Education for companies planning to grow a franchise business.
Program

Meet all speakers

BUSINESS /

HALL

MAY 11

09:30a.m.–10:00a.m.

Welcoming coffee

10:00a.m.–11:30a.m.

Overview of the main macroeconomic indicators in the Central Asia region

Key changes and trends in the national economy of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan and Tajikistan

11:30a.m. - 11:35a.m. - break

Speakers TBC

11:35a.m.-12:05p.m.

Business advantages of the Kazakhstan market for franchising

Entrepreneurship support programs. Overview of international franchises on the Kazakhstan market. Promising niches for franchising in the Kazakhstan market

12:05p.m. - 12:10p.m. - break

Speakers TBC

12:10p.m.-12:55p.m.

Trends of franchising development in the Central Asia

Overview of international franchises on the markets of the Central Asia region countries. Promising niches for franchising in the markets of the Central Asia region countries

12:55p.m. - 2:10p.m. - Lunch

Speakers TBC

2:10p.m.-2:40p.m.

Going International

Assessment of readiness for international expansion. Development of a plan of expansion and scaling. Required support. Assessment of expansion areas: initial direction to focus on, including resource supply

2:40p.m. - 2:45p.m. - break

Marcel Portmann, Managing Director, Portmann Group

2:45p.m.-4:15p.m.

IT aspects of franchise development

Evolution of approaches and solutions. Communication/collaboration tools (franchisor—franchisee). Automation of marketing and sales. Brand protection aspects (specialized software and other IT tools)

4:15p.m. - 4:30p.m. - Coffee break

Speakers TBC

4:30p.m.-5:30p.m.

Legal aspects of franchising

Franchise contract or development agreement. Franchise contract main terms. User’s risks. Case study

Yuri Bolotov, Managing Partner of Bolotov and Partners LLP

Meet all speakers

START/

HALL

MAY 11

09:30a.m.–10:00a.m.

Welcoming coffee

10:00a.m.-11:00a.m.

Proper franchise selection: guideline to follow

Self-analysis: franchising or own business. Franchise types and their specifics. Franchise fee is just the beginning. Let’s understand lump and regular payments. Questions to ask the franchisor

11:00a.m. - 11:05a.m. - break

Ekaterina Soyak, General Director of EMTG, founder of the BuyBrand franchise exhibition

11:05a.m.-11:50a.m.

What is hidden behind the figures: franchise financial model

What is a financial model? How to check a financial model when purchasing a franchise. Financial model for investors. Understanding capital and discounting. Rate of return versus average industry indicators. How to calculate the traffic. Average spend calculation

11:50a.m. - 11:55a.m. - break

Ernesto Gonzales, Managing Partner of STARS COFFEE, ex-Vice President of Starbucks in Russia and Kazakhstan

11:55a.m.-12:45p.m.

Legal aspects of franchising in the form of cases

Franchise contract or development agreement. Franchise contract main terms. User’s risks. Case study

12:45p.m. - 2:00p.m. - Lunch

Speaker TBC

2:00p.m. - 2:40p.m.

Risks and opportunities of franchising

Franchise purchasing can turn out to be the best decision or an overall failure for both parties. A real synergy and win-win relationship will happen if certain criteria are met. Therefore, let’s discuss what risks and opportunities are available on the franchising market and what requires attention to avoid buying a pig in a poke.

2:40p.m. - 2:50p.m. - break

Henrik Winther, President of Tigrus Restaurant Holding

2:50p.m. - 3:50p.m.

FRANCHISEE MISTAKES THROUGH THE EYES OF EXPERIENCED FRANCHISORS

Current franchisors will share their experience of interacting with their franchisees and, using their example, will tell what mistakes are most often made by novice partners and how to avoid them.

Speakers TBC

MAY 12

11:00a.m.-11:50a.m.

How to choose the right location for business

How to apply AI and neural networks to increase business profitability and to open new stores in the best locations using geo-analytics.

12:45p.m. - 2:00p.m. - Lunch

Ivan Ivanov, Co-founder and CEO of AI geo-analytics platform BST Organica
Saken Kudiyarov, Head of Business Intelligence Department, Magnum
Bakhtiyar Aygozhiyev, Data scientist of Business Intelligence Department, Magnum

Meet all speakers

FRANCHISOR'S/

SCHOOL

MAY 11

Oleg Yudin

Founder of Franch Profi, a business scaling agency

From 2016 to 2018 Franchising Director at Domino’s Pizza Russia. From 2014 to 2016 Deputy CEO, Franchising, Operations and Marketing at Traveler's Coffee, an international coffee bar chain. From 2005 to 2014, managed franchising, marketing and operations for GOODMAN steak houses, Kolbasoff beer restaurants, Filimonova and Yankel fish houses, Mamina Pasta Italian restaurants and Wendy's international chain. A teacher at Novikov School, author of the course on franchising.

10:00AM - 11:00AM

REGISTRATION OF PARTICIPANTS

Registration of participants, coffee reception.

The Franchise School program is designed for companies exploring opportunities of franchise-based scaling for their business. The course will help you evaluate your business’ preparedness for a franchising concept and efficiently build a franchise package.

11:00AM - 12:30PM

BASIC PRINCIPLES OF FRANCHISING AND FINANCIAL CONSIDERATION IT INVOLVES

Types of franchising. Top 10 most serious common mistakes franchisers make. SWOT analysis and audit of key competitors. Pricing: lump sum, royalty, local and federal levels.

12:30 PM–12:45 PM – Coffee break

12:45PM - 2:15PM

FINANCIAL MODEL AND GUIDE FOR A FRANCHISEE. PROMOTING A FRANCHISE

Financial model blocks and launch estimates. Benchmark metrics for franchisees and franchisors. Developing a franchise book: best practices. Landing page: prerequisite blocks. Success cases.

2:15 PM–3:15 PM – Lunch break

3:15PM - 4:45PM

SELLING A FRANCHISE. OPERATIONAL MANAGEMENT AT A FRANCHISING BUSINESS

Approaches to set up advertising. Usage channels. Sales pipeline and how to arrange it in a right way? Scripts and conversation scenarios. Structure of a franchising department. How to ensure resilience. Win-Win system

4:45 PM–5:00 PM – Coffee break

5:00PM - 6:00PM

REAL-WORLD BUSINESS CASE

Addressing a case using the example of one of the course participants.

12 MAY

The Franchisor School program for 12 May will be expanded. Keep up with updates.

Maria Kizima

Co-founder of Franchising Intellect

CEO of Scale It, legal expert on franchising and intellectual property, Skolkovo mentor, speaker at international intellectual property forums.
Has experiences in creating franchises for catering, manufacturing, retail and services segments. Worked on the creation of franchises and developed franchising agreements with MTS ONLINE KASSA, RYBAKOV FOUNDATION, DOBRO.CENTERS (Association of Volunteering Centers), BEYOSA.RU, UMNAYA SREDA, FOODBAND, JOY'S PIZZA, SCHOOLFORD and many more.

10:00AM - 11:00AM

REGISTRATION OF PARTICIPANTS

11:00AM - 12:30PM

LEGAL ASPECTS OF FRANCHISING

How to properly protect and transfer intellectual property items in franchising? What agreement it is advisable to sign. What are the essentials to be specified in the agreement? What rights and obligations will the parties have? How does the agreement determine the remuneration (royalty)? Current judicial practices

12:30 PM–12:45 PM – Coffee break

A speaker is to be announced.

12:45PM - 2:15PM

FORGING A STRONG PARTNERSHIP. WHAT TO CONSIDER TO PREVENT THE PARTNERSHIP FROM FALLING APART?

How to create strong sustainable partnerships? What do you need to discuss with your partner to strengthen your partnership? What is a partner session for business co-owners? Are there any issues you’d better drop? How to speak and what answers are totally inappropriate?

2:15 PM–3:15 PM – Lunch break

Maria Kizima, co-founder of Franchising Intellect

3:15PM - 5:00PM

ADDRESSING REAL-WORLD CASES

Addressing cases experienced by franchising companies with their representatives invited. You will be able to put yourself in the place of a franchisor, find out what challenges they have to deal with in their day-to-day work, offer your own solution to the situation and connect to active franchisors. The list of participants is to be confirmed.

Buy a ticket "Franchisor School"

SPEAKER'S /

TEAM

START HALL

Ekaterina Soyak
CEO of EMTG, founder of International Franchise Exhibition BuyBrand
In 2003 founded International Franchise Exhibition BuyBrand Expo, which is listed among TOP 5 franchise events in the World. BuyBrand gave start to the development of franchise initiative in Russia and the CIS. Over the last 20 years Ekaterina has held 115 international B2B exhibitions and business forums, launched franchise website BuyBrand and continues to contribute to the franchise development by organizing seminars and master-classes for entrepreneurs.
Henrik Winther
President of Tigrus Restaurant Holding
Henrik Winther has been engaged in the implementation and development of hospitality projects in the USA and France since 1983. He started his professional journey on the Russian restaurant market in 1991.
In 2005, he, jointly with his wife Yulia Winter, founded their own restaurant holding, Tigrus.
Currently, the company is represented by over 50 outlets in Moscow, Kazan, Togliatti, Yakutsk and Dushanbe: the Italian concept of Osteria Mario, the Georgian bistro Shvili, the Bar BQ Cafe restaurant and the ZEST coffee shops.
Ernesto Gonzales
Managing Partner of STARS COFFEE, ex-Vice President of Starbucks in Russia and Kazakhstan
Until July 2022, acted as Vice President of Starbucks for Russia and Kazakhstan, responsible for managing and strategic development of the network comprising over 160 coffee shops. Until March 2020, acted as Senior Vice President of Rosinter Restaurants (IL Patio, Planet Sushi, Shikari, TGIFriday’s and Costa Coffee).
He has a record of 28 years with the restaurant business of Russia, Europe and CIS (Council of Independent States) countries, from a waiter to vice president. Ernesto Gonzales is a leading expert in restaurant management and franchising.
Ivan Ivanov
Co-founder and CEO of AI geo-analytics platform BST Organica

BUSINESS HALL

Marcel Portmann
Managing Director, Portmann Group
Yuri Bolotov
Managing Partner of Bolotov and Partners LLP, Patent Attorney, member of the Chamber of Legal Consultants
For 30 years he has been working in the field of registration, use and protection of intellectual property rights, including trademarks, patents for inventions, utility models, industrial designs, as well as copyrights and know-how in Kazakhstan and other countries. He represented the interests of a number of large international companies in courts of various instances and in state bodies, participated in pre-trial settlement of disputes, as well as in commercial negotiations.

Home